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PURE Nightclub: Being All Things to All People
With unparalleled views of the Las Vegas Strip, PURE Nightclub at Caesars Palace inspired and paved the way for a new standard of nightlife in the City of Entertainment. Boasting 36,000 square feet of dance floors, lavish seating areas and world-class decor, PURE combines the allure of the red carpet lifestyle with a stylized and sophisticated setting amid the pulse-pounding sounds of the hottest DJs to create the most dynamic nightlife destination in the world’s most dynamic city.

Inspired by glamour and sophistication, PURE is a captivating magnet for the “A-List” celebrity crowd worldwide. A tribute to its success, PURE was named the No. 1 Club in the nation by E! Entertainment and Las Vegas Mega-Club of the Year by the 2011 Nightclub and Bar Awards.

Capitalizing on the accolades and continuing to reinvent the nightlife scene, the venue invested $1 million in clubwide interior enhancements—including new furniture elements, upgraded flooring and suede upholstered wall treatments—just three years after opening.

Catering to a discerning, upscale clientele, PURE creates an atmosphere that ranges from intimate to extravagant in four distinct experiences within its two stories of decadence at Caesars Palace. Each room features its own DJ as well as sound, video and lighting systems, which lend a distinctively different and sexy style to each environment. This unique design gives private groups the ultimate flexibility to connect the individual spaces together or use them separately based on their needs. Following is a detailed look at each of PURE’s decadently designed divisions.

The White Room
In the White Room, guests experience the essence of PURE Nightlife. Strikingly stylish, the White Room features three bars, oversized bed seating and a raised VIP area that overlooks a luminous dance floor. While visiting the White Room, guests indulge in the soothing comforts of lounge-style furniture ensembles or dance the night away to some of the most progressive music mixes on the club scene. Bathed in a backdrop of white, ivory, cream and silver punctuated by hints of color from dynamic theatrical lighting, the White Room celebrates nightlife’s simple clean lines… making it just that… PURE.

The Red Room
Groups experience stylized sophistication in the Red Room… a VIP haven designed to capture the essence of luxury and refined style. Secluded from the main nightclub and saturated in rich hues of red and black, the Red Room provides a sensual, sophisticated and mysterious hideaway for PURE guests and private parties. Diaphanous black sheer draperies illuminated in a soft ambient glow of glittering chandeliers, plush red-suede upholstered walls, a trio of luxuriously furnished VIP booths and a stunning mirrored bar create the ultimate ambiance for entertaining. One of the only truly private VIP rooms in Las Vegas, the Red Room is perfect for reveling in a luxurious and privileged world.

The Terrace
Whether you are whisked upward in the clear glass elevator or ascend PURE’s dramatic winding staircase, the destination is magnificent: PURE’s 14,000-square-foot Terrace. A hidden enclave four stories high with an incredible panoramic view of Sin City’s shimmering neon jewel box, the Terrace is the largest outdoor year-round nightlife venue in Las Vegas perfect for a party under the stars in the warm dessert air. The unmatched views are complemented by South Beach–inspired décor that includes elegant private cabanas and stylized sofa seating under dramatic theatrical lighting that makes the Terrace the hottest place to play. This outdoor haven features a sleek stone fire pit for cooler evenings and air conditioning in the cabanas and a misting system for those hot summer nights. With limitless customization opportunities, the Terrace offers an exclusive opportunity of projecting company logos onto the hotel itself to capture the attention of passersby on the Strip below.

The Pure Lounge
The PURE Lounge is a showroom in an intimate lounge setting featuring a roster of multitalented resident DJs mixing today’s hottest sounds. Guests enter into a world of relaxation, sophistication and indulgence all with a lavish twist. With its posh design of metallics, textured leathers and bouncing lights, the intimate lounge creates a unique experience for partygoers or a great venue for private events with PURE’s live entertainment lineup, from acoustic “unplugged” performances to high-energy Top 40 performances, to create a magical interactive experience that ignites the crowd and gets the party started.

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