For almost four decades, the Hard Rock brand has been synonymous with fun, memorable dining for music enthusiasts everywhere. With locations in more than 45 countries, a stop at the local Hard Rock Cafe has become a tradition for traveling business professionals, one that meeting planners will want to make sure to include in every one of their event itineraries.

In addition to the original Hard Rock Cafe that has been serving the Las Vegas hospitality community since opening in 1990, the city has recently seen the arrival of a second venue located directly on the world-famous Las Vegas Strip. The new Hard Rock Cafe Las Vegas location features three floors of 42,000 square-feet of event space, making it one of the city’s marquee dining and entertainment venues.

The first floor showcases the facility’s 3,364-square-foot Rock Shop, the largest of the chain’s signature retail stores featuring groovy merchandise inspired by the music icons of popular culture. With fashionable clothing, keepsake glassware and logoed items, the Rock Shop is a great place to pick out a lasting Las Vegas souvenir.

The second floor will house the Hard Rock Cafe restaurant, which can be arranged to accommodate a variety of event types. The cafe can accommodate a total of 250 guests for seated events or up to 450 for reception-style gatherings. A handsomely designed oval bar is the centerpiece of the restaurant’s semi-private dining area. This section is perfect for standing receptions and is large enough for groups of up to 120. Looking to plan a breathtaking dining experience that can’t be replicated anywhere else? A 1,642-square-foot outdoor patio provides excellent al fresco dining with a panoramic view of Las Vegas serving as the event’s backdrop.

Fans have long loved Hard Rock for its amazing collection of music memorabilia displayed in each of its locations worldwide. However, that’s just the beginning. Hard Rock also is known for its mouthwatering menu filled with classic American favorites, including juicy burgers and carefully prepared steak entrees. One of the restaurant’s famous specialties is the smoked Southern tradition it uses for its bar-b-que plates, which have become favorites of regular visitors.

The new Hard Rock Cafe Las Vegas isn’t just another high-end dining facility suitable for seated roundtable gatherings. Event planners have even more possibilities with the facility’s third floor, a full-service meeting facility with several flexible spaces that can serve a variety of group sizes and corporate functions. The live venue is the prime space for large-scale events and is able to accommodate up to 900 guests for a theater-style event and up to 400 for a seated dinner. With a raised stage replete with all the necessary technology, planners can arrange for an evening filled with entertainment for a true turnkey event.

Hard Rock Cafe Las Vegas has been outfitted with the latest state-of-the-art audiovisual technology, making the venue conducive to hosting efficient and productive corporate meetings. The facility features more than 45 plasma televisions with displays ranging from 37 to 65 inches, two HD television tuners, 360 roundtable HD cameras, DVD, VHS, CD and MP3 players and trendy tabletop displays with Microsoft surface technology. Hard Rock’s sales and marketing team provides everything needed to give an event the polish and excellence of a world-class meeting venue.

As planners who are experienced with organizing corporate events in Las Vegas know, the Strip isn’t the only place to hold first-rate meetings. For those looking for an equally exhilarating off-Strip location, business meeting professionals can still get their rock-n-roll fix by making the Hard Rock Cafe Las Vegas at Hard Rock Hotel their corporate event destination.

With a sales and marketing staff that can help plan even the most complex of itineraries and meeting space that can accommodate virtually any type of seating arrangement, the Hard Rock Cafe Las Vegas at Hard Rock Hotel is one of the city’s premier venues for a complete full-service experience. This location provides a more intimate atmosphere while continuing the brand’s tradition of fun and creating an unforgettable dining experience. Meeting planners continue to find this facility a great venue for team-building activities and still remains a popular gathering place for youth organizations and sports groups.

The Hard Rock name can generate interest in an event and guarantee a high turnout rate. The brand that has been built on the concepts of great music, great food and great people is something everyone can appreciate, including a planner’s very valuable corporate clientele.

For more information on hosting an event at either location, call (702) 733-7625 (ROCK) or visit www.hardrock.com.