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STAR-STUDDED 4th ANNUAL ANTE UP FOR AFRICA CELEBRITY-CHARITY POKER TOURNAMENT RETURNS TO THE 2010 WORLD SERIES OF POKER� AT RIO IN LAS VEGAS ON SATURDAY, JULY 3 AT 2 PM

<div style="text-align: center;">Celebrities Don Cheadle, Ben Affleck, Matt Damon, Ray Romano, and poker pros Annie Duke, Phil Gordon and Phil Hellmuth are scheduled to attend </div> <div>Las Vegas, NV (May 17, 2010) – Many would love the opportunity to play poker with some of the biggest names in Hollywood and the most skilled poker professionals. Now you can. The 2010 Ante Up For Africa Celebrity-Charity Poker Tournament on Saturday, July 3 at the Rio All-Suite Hotel & Casino in Las Vegas offers a special opportunity as the only event of its kind where the general public can participate. Created by Oscar nominee Don Cheadle and Celebrity Apprentice star and WSOP bracelet winner Annie Duke, the Ante Up for Africa tournament will begin at 2 p.m. on Saturday, July 3rd at the Rio All-Suite Hotel & Casino, home of the 41st Annual World Series of Poker® (WSOP). This No-Limit Hold’em poker tournament has an entry fee of $5,000, and places players side-by-side with Hollywood hotshots, superstar athletes and poker professionals, battling it out in a unique charity tournament where you can walk away with a six-figure payday and contribute to a great cause too. Celebrities and athletes all over are gearing up to return and will join poker’s most notable players to raise public awareness and funds which make a tangible impact on the ground in Africa. Through humanitarian assistance and policy work the organization seeks lasting solutions to Africa’s worst conflicts like the humanitarian crisis in Darfur, Sudan. In 2009, the WSOP attracted 60,875 entrants from 115 different countries and awarded over $174 million in prize money. “It is an honor to be working with the WSOP and the Rio for the 4th year of Ante Up For Africa,” said Annie Duke. “We created this event to make a positive impact on the lives of those in Darfur and throughout Africa. I am delighted the event continues to grow every year boasting more celebrities, more players and more poker pros.” Among those confirmed to participate, subject to availability, are: Cheadle, Matt Damon, Ben Affleck, Tracy McGrady, Brad Garrett, Hank Azaria, Ray Romano, Kenny Smith, and Sara Rue with many more in the process of being confirmed and expressing their interest to play. Also playing, subject to availability, will be poker professionals Howard Lederer, Erik Seidel, Phil Gordon, Andy Bloch, Chris Ferguson and Phil Hellmuth with many more to be confirmed in the coming weeks. The tournament will feature a fast-paced structure designed to complete the competition within five hours. Seating for the tournament is open to anyone age 21 or older. Players can register in person at the Rio All-Suite Hotel & Casino in Las Vegas, or online up to two weeks prior to the event at www.wsop.com under the registration tab. “We are so thankful to everyone who has participated in Ante Up For Africa throughout the years and are thrilled to have raised nearly $3 million to date to assist those in need,” said Don Cheadle. “We are making tremendous strides in raising awareness and hope this year’s tournament is a huge charitable success.” This event, as is every World Series of Poker tournament, is open to the public for viewing and admission is free. The event will take place in the Pavilion Ballroom in the Rio Convention Center, with the WSOP Main Event, beginning just two days later on Monday, July 5th. “This is a great cause and a great event,” said WSOP Vice President Ty Stewart. “Annie and Don have established quite a tradition with this event and we are honored to host it as part of the World Series of Poker.” Cheadle, an accomplished poker player, and Duke, who has more than $4 million in tournament winnings, are committed to raising both public awareness about the tragedy in Darfur and funds to aid its victims. Last week, Ante Up For Africa awarded two grants of $50,000 each to support the Eastern Congo Initiative founded by Ben Affleck and Water.org founded by Matt Damon - organizations focused on supporting local, community-based solutions to some of Africa’s greatest challenges. Nevada Gaming laws prohibit money being given directly from the prize pool to the charity. Accordingly, in the previous events, many of the in the money finishers volunteered to donate half of their winnings to the charity and Ante Up for Africa encourages participants to do the same this year. More information about the tournament is available at www.wsop.com. If you would like more information regarding the organization, please log onto www.anteupforafrica.org and on Twitter at www.twitter.com/anteupforafrica. For press coverage and to schedule an interview, please contact Celena Haas Director of Public Relations at 702.400.3687 chaas@harrahs.com.</div> <div style="text-align: center;"> </div>

CAESARS PALACE LAS VEGAS August News Briefs

Bradley Ogden's Sweet Yellow Corn Soup "The Hangover" Qua Baths & Spa Crystal Body Art Payard Pâtisserie & Bistro's $19 Lunch Prix Fixe Menu: Just take one trip to the ATM for lunch. Award-winning Pastry Chef François Payard has created a brand new $19 prix fixe lunch menu. Choose between an heirloom caprese salad or taboule for starters. Then select either halibut Riviera style or flat iron steak. The impeccable lunch concludes with a choice of a Payard pastry. Payard is a beautifully designed, multi-layered experience that includes a chocolate shop, a pastry shop and a traditional dining room Bradley Ogden's Summer Menu: Famed Bay Area Chef Bradley Ogden, a pioneer in the Farm-Fresh and organic movement has revealed his refreshing summer menu. Amongst his new signature dishes: sweet yellow corn soup with spiced popcorn, corn relish and lemon verbena and trumpet royale and mascarpone agnolotti in brown butter sauce. Bradley Ogden's spring menu is available through Sept. 21. "The Hangover" Top Las Vegas Movie Ever: In less than one month after release, Warner Bros.' summer blockbuster, "The Hangover" surpassed "Ocean's Eleven" as the top-grossing Las Vegas movie of all time. As of the first week of July, "The Hangover," stood at nearly $186 million, while 2001's "Ocean's 11" was at $183 million. "Ocean's 13" came in third with $117 million. The lifetime gross of the Top 15 Las Vegas-based movies is $916,833,771 with the "The Hangover" expected to continue to add to that total. "The Hangover" Packages: Just like the movie about friends who come to Las Vegas for that blow-out they will never forget (but yet do), experience either the shenanigans of a lifetime or quiet nights in. "The Hangover" package* includes a $50 food and beverage credit applied to the room. Stay and play at Caesars Palace for a minimum of two nights, just keep an eye on those grooms-to-be. Price begins at $120 per evening. For the "Ultimate Hangover Package," guests will receive 2-night accommodations in a Double Bay suite with a $50 credit at Caesars Palace's brand new sweet and savory eatery, Serendipity 3 where the credit can be used for the "Hangover Breakfast" Omelet; two VIP passes to PURE Nightclub and two passes to Venus Pool with a $50 pool credit. Price begins at $200. Now available for booking online at www.caesarspalace.com, click on "Stay and Play Packages." Unique Summer Treatments at Qua Baths & Spa and Color, A Salon By Michael Boychuck: As the Las Vegas summer heat is upon us, Qua and Color Salon offer the perfect treatments to restore skin and hair. The Dilo Rescue Wrap, for sunburned skin, renews, revitalizes and regenerates skin by applying Dilo oil, combined with oils from exotic nuts and pure aloe. If guests would rather enjoy a vibrant tan without the health risks of sun exposure, Qua offers a streak-free and natural glowing Ten-Second Tan. A state-of-the-art spray, containing anti-aging ingredients, minerals, nutrients and vitamins, is applied - all in a matter of ten seconds! Pair that with Qua's stunning array of Crystal Body Art. At Color, guests experience the highest level of personal haircare with the sensory pleasure of a luxurious Kerastase Ritual Treatment, which treats sun-damaged hair.

Las Vegas Meetings by Harraha's Entertainment Grows with Expansion of Convention Facilities at Caesars Palace: 110,000-square-foot meeting space expansion opens with several large bookings

LAS VEGAS, July 30, 2009 – Las Vegas Meetings by Harrah’s Entertainment today announced that the 110,000-square-foot expansion of the meeting facilities at Caesars Palace opened as planned on Saturday, July 11. The expansion brings the resort’s total meeting space to over 300,000 square feet, and signifies the company’s continued commitment to serving meetings and conventions. “We have many customers who have wanted the Caesars Palace product but whose capacity and configuration needs were not met by the existing space,” said Michael Massari, vice president of meeting sales and operations for Las Vegas Meetings by Harrah’s Entertainment. “This expansion gives us the ability to serve those customers, and we’re thrilled that demand for events at Caesars Palace supported the expansion of our facilities at this time.” The expanded facility opened with its first program, United Franchise Group, utilizing a majority of the new space. “Bringing our group’s meeting to Caesars Palace was an easy decision,” said Tipton Shonkwiler, Senior Executive with United Franchise Group and Director of Plan Ahead Events. “The Caesars Palace name, their highly regarded reputation, and the new meeting space made it an obvious choice. The team at Las Vegas Meetings by Harrah’s Entertainment was experienced and accommodating. I would highly recommend planners bring their programs to Las Vegas for the best value and return on your investment.” The expansion provides planners with increased flexibility across the brand’s seven distinct properties. “We are very committed to the meetings business,” said Massari, “and we continue to seek out opportunities to enhance our offerings in such a way that we can better meet the needs of customers who have come to appreciate the differentiators that we’ve put in place – like our Seven-Stop Strategy, alternative venue options, and Meeting Diamond program – with the Las Vegas Meetings by Harrah’s Entertainment brand.” The addition comprises a 263,000-square–foot (wall-to-wall) convention center that connects seamlessly to the existing meeting space in the Palace Tower. The facility is constructed on two levels and includes two 52,000-square-foot ballrooms as well as several meeting and board rooms, grand promenades and added banquet kitchens and support facilities. A large terrace with private swimming pools, perfect for private events, is set to open in early September. The interior design complements the existing Conference Center, contemporary yet elegant, allowing for an array of décor opportunities. Large programs benefit from the addition of up to over 50 breakout options, which can be configured in combination with the numerous other meeting rooms and ballrooms throughout the facility to serve even the most complex programs. The space will also provide an ideal environment for product and entertainment productions, with ceiling heights of 26 and 28 feet, respectively, and industry-leading audio-visual and data systems. Direct access to fiber optic hubs and perfect positioning for satellite transmission will enable efficient broadcast solutions.

What's News at Las Vegas Meetings by Harrah's Entertainment June/July 2009

President Obama Comes to Caesars Palace for Fundraiser in First Visit to Las Vegas President Obama visited Las Vegas for a celebrity-packed fundraiser for Senate Majority Leader Harry Reid at The Colosseum at Caesars Palace on Tuesday, May 26. By all accounts, the event – and the President’s stay at Caesars Palace – were a huge success. The president joined entertainers Bette Midler and Sheryl Crow for a tribute concert to Reid and mentioned his stay at Caesars Palace during his speech saying, “I was telling people, I am back at Caesars. That was the hotel where we stayed at when we were campaigning here in Nevada. Thought I had a pretty nice room, but now that I’m President, they upgraded me, I got the upgrade and it’s a really nice room now.” Obama is also reported to have told Caesars Palace GM John Unwin “I love staying at Caesars Palace.” Additionally, the head of the President’s Secret Service detail expressed that the hotels flexibility and performance as a property ranks at the top of any hotel they have worked with anywhere in the world. The president’s visit further reinforces the importance and effectiveness of in-person meetings to advance important objectives. Bette Midler Marks 100th Show in Las Vegas On June 7, Bette Midler staged the 100th performance of The Showgirl Must Go On in Las Vegas. Midler's performance on Sunday kicked off a four-week run at the Caesars Palace Colosseum. Midler has entertained Sin City with her brash humor, leggy Caesar Salad girls and bawdy gags since February 2008 in The Showgirl Must Go On. Critics have hailed The Showgirl Must Go On as "a razzle dazzle spectacular," according to Daily Variety. The Los Angeles Times proclaimed, "Bette Midler is brash, funny, schmaltzy, surprising, poignant, charming, provocative, witty, bawdy and, of course, divine," and the New York Daily News says Miss Midler "hits the jackpot" with the biggest show of her career. The Showgirl Must Go On is performed approximately 100 times a year, five nights per week at 7:30 p.m.; the show is dark on Mondays and Thursdays. Tickets start at $95 and can be purchased in person at The Colosseum at Caesars Palace Box Office, online at <a href="http://www.ticketmaster.com">www.ticketmaster.com</a>, keyword “Bette Midler” or by calling 1-877-7BETTEM (723-8836). For groups of 20 or more, call 702-731-7208. The Harrah’s Foundation Donates $1.1 Million to AARP On June 9, The Harrah's Foundation presented a $1.1 million gift to the AARP Foundation. AARP Foundation programs focus on education and service for Americans age 50 and older, with emphasis on those at social and economic risk. With help from over 35,000 volunteers nationwide, the AARP Foundation continues to assist millions of older Americans every day. The Harrah's Foundation gift will support many of the AARP Foundation's current care-giving programs, like WorkSearch, Prepare to Care, Benefits Outreach and Money Management, and will help caregivers meet their care-related responsibilities while building their own long-term financial security. The gift was composed entirely of funds from The Harrah's Foundation, which are separate and apart from Harrah's Entertainment funds. Harrah’s Entertainment Employees Come Together for Operation Camo Care Employees create and send 1,500 care packages to members of the armed forces. Employees from all seven Las Vegas Harrah’s Entertainment properties came together to submit thank you notes, donate care items and help assemble care packages for U.S. troops around the world this month. The company created 1,500 care packages for members of our armed forces and extra materials were donated to local military bases. Operation Camo Care is part of Harrah’s Entertainment’s employee volunteerism arm, H.E.R.O (Harrah’s Entertainment Reaching Out). H.E.R.O is an employee-based volunteer program at all Harrah’s, Horseshoe, Rio, Showboat and Harvey’s properties. Volunteers make noteworthy, visible contributions to the community by devoting their time, skills, expertise and dedication to helping others. By actively participating in charitable and civic events, the H.E.R.O. team demonstrates that Harrah’s employees make a positive, real impact in our communitie. Caesars Palace Boasts Location for #1 Movie at the Box Office, The Hangover Caesars Palace President Gary Selesner was guest of honor at the Hollywood premiere of The Hangover, which opened nationwide to rave reviews on June 5 and held the top spot at the box office for two weeks straight. The movie has since grossed over $200 million worldwide. The Warner Brothers’ comedy was shot on location for three months at Caesars Palace and tells of a wild-night bachelor party in Las Vegas gone wrong. The film stars Bradley Cooper, Heather Graham, Ed Helms and Justin Bartha. To commemorate the movie, Caesars Palace is offering Hangover packages for purchase. Included in the basic package is a $50 food and beverage credit applied to the room. Nightly room rates start at $120 with a two-night minimum. The Ultimate Hangover package includes a Double Bay suite with a $50 credit at Caesars Palace's new eatery, Serendipity III, where the credit can be used for the Hangover Breakfast Omelet. Also included are two VIP passes to Pure Nightclub and two passes to the Venus Pool with a $50 beverage credit. Nightly rates start at $300 per weeknight and $550 per weekend night with a two-night minimum. The packages are available through Aug. 1. For more information, call 866-782-0655 or visit www.caesarspalace.com. Harrah’s Entertainment Forms Harrah’s Interactive Entertainment New subsidiary to manage the global growth of the World Series of Poker® (WSOP) and explore European interactive expansion strategy. Harrah’s Entertainment, Inc. (Harrah’s) recently announced that it has established a new subsidiary, Harrah’s Interactive Entertainment, Inc. (HIE) to manage the global growth of the World Series of Poker® and explore a European interactive strategy. “As the world’s largest gaming company, Harrah’s is taking a proactive approach toward international and interactive expansion,” said Harrah’s Entertainment Chairman, President and Chief Executive Officer Gary Loveman. “It is important we position ourselves to explore new markets as well as new technologies with our best in class brands.” In addition to growing the World Series of Poker, HIE will explore the use of interactive gaming technologies to expand the reach of Harrah's brands globally, starting in Europe. With its renowned Total Rewards customer-loyalty program, HIE will be utilized to develop new opportunities to strengthen and grow Harrah's customer base. The World Series of Poker, currently taking place at the Rio in its 40th year, has experienced record growth in the last five years. Participants from 124 nations competed in last year’s tournament, up from 24 just five years ago and entrants have gone from 13,036 to 58,720 during the same span. The WSOP expanded into Europe in 2007 with the creation of the World Series of Poker Europe®, held each fall in London. <div style="text-align: center">###</div>

What's "News" at Las Vegas Meetings by Harrah's Entertainment May 2009

Las Vegas Meetings by Harrah’s Entertainment Vice President of Catering, Conventions & Events Don Ross was honored as Industry Executive of the Year during the UNLV William F. Harrah College of Hotel Administration’s 5th Annual Vallen Dinner of Distinction on Thursday, April 30. Ross was one of three distinguished executives recognized for exceptional contributions to the hospitality industry. The Vallen Dinner of Distinction honors exceptional industry executives, innovative corporations and notable alumni for the significant impact they have made in the hospitality industry. Don Ross has more than 26 years of experience in management positions with various hotels, resorts and casinos. As Vice President of Catering, Conventions & Events for Las Vegas Meetings by Harrah’s Entertainment, Ross is responsible for the entire operational side of the company’s convention business in Las Vegas including catering, conference services and banquets. In addition to his day-to-day responsibilities within those key areas, Ross is also responsible for transitioning single property customers into multiple property customers, and making it simple for them to utilize various properties and venues across Las Vegas Meetings by Harrah’s Entertainment’s seven properties. Ross has been employed at Bally’s for 16 years and was part of the Paris opening team. Before joining Bally’s, Ross held the position of Director of Convention Services at Caesars Palace, as well as various positions in food and beverage with the Boca Raton Hotel & Club; Amfac in Oahu, Maui and Dallas; Hilton Hotels in Dallas and Miami; and the Hyatt Regency Atlanta. Most recently, Ross was honored with the Spirit Award at the Las Vegas Hospitality Association’s Distinction Awards. In addition to Ross, this year’s honorees included: <ul> <li>Industry Executives of the Year: Sal Semola, associate, Warner Gaming; Kevin Rabbitt, president and CEO, GES Exposition Services International Gaming Institute Recognition of Achievement Award: Stan Fulton, entrepreneur and philanthropist</li> <li>Harrah’s Excellence in Innovation Award: Tapcode, Inc., entertainment and hospitality software company</li> <li>Alumnus of the Year: Bob Boughner, president, Echelon Resorts</li> </ul> Caesars Palace Introduces New Culinary Happenings Vegas Uncork’d Events Happening at Caesars Palace: The world’s most legendary chefs descend upon Las Vegas May 7-10 for Vegas Uncork’d, the “can’t miss” event of the culinary season. Presented by Bon Appétit magazine, Vegas Uncork’d will feature Masters' Series Dinners at Payard Pâtisserie & Bistro, Rao’s, Mesa Grill, Bradley Ogden and Restaurant Guy Savoy, as well as The Grand Tasting, taking place poolside. For hotel room reservations, call (866) 227-5938. To purchase tickets to any of the Vegas Uncork’d events, visit vegasuncorked.com. Restaurant Guy Savoy Pre-Show Menu: Restaurant Guy Savoy’s new a la carte menu is the perfect precursor to Cher or Bette Midler, two of Caesars Palace’s legendary performers. The pre-show menu at Restaurant Guy Savoy has guests creating their own tasting experience including choice of appetizer, main course and dessert. Highlights include: Oysters in Ice Gelée Cannons of Vegetables Stuffed with Mushrooms and Herbs, Vegetable Gelée and Mushroom Emulsion Artichoke and Black Truffle Soup, Toasted Mushroom Brioche, and Black Truffle Butter Restaurant Guy Savoy is the only place in America to experience the elegant cuisine of Guy Savoy, one of France's most revered and award-winning chefs. The new a la carte menu is $98 per person (tax and gratuity not included). Reservations are accepted from 5:30-6:15 p.m. For reservations, call 877-346-4642. Bradley Ogden Unveils Spring Menu Famed Bay Area Chef Bradley Ogden, a pioneer in the farm-fresh and organic movement, has revealed his new spring menu. New dishes include seared Hawaiian tuna, Atlantic diver scallops and globe artichoke soup. Pair the season’s dishes with refreshing cocktails such as the SpringFling (Stoli Citros with sweet and sour and hibiscus flavors) or Bradley’s Dreamsicle with Cointreau and Tuaca. Bradley Ogden’s spring menu is available through June 21. For group dining information and reservations, call 866-462-5982. Acclaimed Artist Elton John Ends Five-Year Run at Caesars Palace Acclaimed singer, songwriter and performer, Elton John took his final bow to a sold-out crowd at The Colosseum at Caesars Palace on Wednesday, April 22. The Red Piano debuted on February 13, 2004, and was originally booked for 75 shows over three years. Responding to overwhelming demand, the resort accelerated the number of shows presented each year, for a final engagement total of 241. The Red Piano took audiences inside Elton John's world with rich imagery of Hollywood and Las Vegas icons — each moment created to give the viewer a new, three-dimensional interpretation of the legendary performer. Tickets on Sale Now for Cher at The Colosseum Through 2009 Caesars Palace headliner Cher recently announced on-sale dates through the end of 2009. Cher at The Colosseum, a high-energy, concert-style show, features Cher’s record-breaking hits, including “If I Could Turn Back Time,” “Believe” and “Strong Enough.” With her infamous rock-and-roll attitude and flare for theatrics, the show treats guests to an intimate look back through Cher's iconic career, with vintage footage of rarely seen “Sonny and Cher” clips and an ever-changing stage that adapts to each song. Tickets are on sale now for Sept. 19-20, 22-23, 26-27, 29-30, Oct. 3-4, 6-7, 10-11, Nov. 19, 21-22, 24-25, 28-29 and Dec. 1-2, 5-6, 8-9, 12-13, 15-16 and 19-20. The 90-minute show is presented at 7:30 p.m. four nights a week on Tuesday, Wednesday, Saturday and Sunday. Tickets start at $95 and can be purchased in person at The Colosseum at Caesars Palace Box Office, online at www.ticketmaster.com, keyword “Cher” or by calling 1-866-510-CHER (2437). For groups of 20 or more, call 702-731-7208. Bette Midler's The Showgirl Must Go On Announces On-Sale Dates Through 2009 Bette Midler's 90-minute extravaganza flaunts plenty of girls and gags and features an enchanting repertoire of her greatest hits, with some of Midler's favorite characters like Delores Delago - the wheelchair-bound mermaid - and Soph, the oldest living showgirl in Las Vegas. Amongst the backdrop of a glittering Broadway-style theatre, Midler and her entourage of talented performers light up the stage in an energetic, comical, and visually stunning spectacle. Tickets are on sale now for Aug. 11-12, 14-16, 18-19, 22-23, 25-26, 29-30, Sept. 1-2, 4-6, Oct. 14, 16-18, 20-21, 23- 25 and Nov. 3-4, 7-8, 10-11, 13-15. The Showgirl Must Go On is performed five nights per week at 7:30 p.m. Tickets start at $95 and can be purchased in person at The Colosseum at Caesars Palace Box Office, online at www.ticketmaster.com, keyword “Bette Midler” or by calling 1-877-7BETTEM (723-8836). For groups of 20 or more, call 702-731-7208.

Las Vegas Meetings by Harrah's Entertainment Vice President Don Ross Honored at Hospitality Industry Dinner

LAS VEGAS – May 4, 2009 – Las Vegas Meetings by Harrah’s Entertainment Vice President of Catering, Conventions & Events Don Ross was honored as an Industry Executive of the Year during the UNLV William F. Harrah College of Hotel Administration’s 5th Annual Vallen Dinner of Distinction on Thursday, April 30. Ross was one of three distinguished industry executives honored for their exceptional contributions to the hospitality industry. The Vallen Dinner of Distinction honors exceptional industry executives, innovative corporations and notable alumni for the significant impact they have made in the hospitality industry. Don Ross has more than 26 years of experience in management positions with various hotels, resorts and casinos. As Vice President of Catering, Conventions & Events for Las Vegas Meetings by Harrah’s Entertainment, Ross is responsible for the entire operational side of the company’s convention business in Las Vegas including catering, conference services and banquets. In addition to his day-to-day responsibilities within those key areas, Ross is also responsible for transitioning single property customers into multiple property customers, and making it simple for them to utilize various properties and venues across Las Vegas Meetings by Harrah’s Entertainment’s seven properties. Ross has been employed at Bally’s for 16 years and was part of the Paris opening team. Before joining Bally’s, Ross held the position of Director of Convention Services at Caesars Palace, as well as various positions in food and beverage with the Boca Raton Hotel & Club; Amfac in Oahu, Maui and Dallas; Hilton Hotels in Dallas and Miami; and the Hyatt Regency Atlanta. Most recently, Ross was honored with the Spirit Award at the Las Vegas Hospitality Association’s Distinction Awards. “Don has had tremendous success within the hospitality industry and is a passionate and dedicated industry professional,” said Michael Massari, vice president of meeting sales and operations for Las Vegas Meetings by Harrah’s Entertainment. “He has been instrumental to the growth and success of our organization, and he continues to show his exceptional leadership with our team and with our customers.” Named in honor of Jerome Vallen, founding dean of UNLV’s William F. Harrah College of Hotel Administration, the event also featured silent and live auctions to benefit the Vallen Professorship Endowment Fund, which was established to honor Vallen’s dedication to the hospitality industry and to help bring distinguished industry or educational leaders to teach at UNLV’s Hotel College. In addition to Ross, this year’s honorees included: <ul> <li>Industry Executives of the Year: Sal Semola, associate, Warner Gaming; Kevin Rabbitt, president and CEO, GES Exposition Services International Gaming Institute Recognition of Achievement Award: Stan Fulton, entrepreneur and philanthropist</li> <li>Harrah’s Excellence in Innovation Award: Tapcode, Inc., entertainment and hospitality software company</li> <li>Alumnus of the Year: Bob Boughner, president, Echelon Resorts</li> </ul>

Serendipity 3 Now Open At Caesars Palace in Las Vegas New York City landmark eatery offers sweet dishes and savory treats with al fresco outdoor dining on the Las Vegas Strip

Serendipity 3, one of New York City's most beloved eateries with more than 50 years of history, opened at Caesars Palace on Monday, April 6. Serendipity 3 offers a one-of-a-kind dining experience, adjacent to the iconic fountains of Caesars Palace and overlooking the bright lights of the Las Vegas Strip. The restaurant adjoins the Las Vegas Strip and boasts panoramic windows, offering the ultimate Vegas experience in the dining room or on one of three terraces topped with bright pink and orange awnings. Oversized light fixtures and a rainbow of color accent the interior, which seats 98 guests at white chairs with colorful accents. Table appointments are reminiscent of the original New York shop. A showcase cocktail bar area provides 10 bar seats, and a large retail space displays a unique collection of specialty items. The large outdoor patios seat up to 150 diners. The menu consists of many Serendipity original favorites. The signature Frrrozen Hot Chocolate provides an icy, rich cocoa flavor with more than 20 varieties of chocolate blended together and served spilling over the edges. The Forbidden Broadway Sundae boasts chocolate blackout cake, ice cream and hot fudge topped with whipped cream. Sliced turkey, apples, cranberry mayo and brie cheese served open-faced on a raisin pumpernickel bun comprise the Summer Bries Sandwich. Additionally, some unique selections have been created especially for the Caesars Palace location, including Strip Steak Sandwiches, Cotton Candy Cocktails and the Jackpot Sundae.

Sin City Brewing Co. Now Open Inside Flamingo Las Vegas

Sin City Brewing Co. has opened its second Las Vegas location inside Flamingo Las Vegas. The Las Vegas-based microbrewery's new outpost at Flamingo, which opened in late March, offers a full-bar experience and features all four of Sin City's custom brews on tap. The bar, located near the hotel's guest entrance and valet, lives up to the brand's vivacious image by touting multiple plasma screen televisions, etched red metal surfaces, vibrant Sin City Brewing Co. logo merchandise and a patio overlooking the 15-acre pool and wildlife complex. The open-air patio offers patrons the opportunity to soak in the desert sun while keeping cool with an icy beverage. The Flamingo Las Vegas location also offers the popular Sin City Brewing Co. retail line for both men and women including t-shirts, bowling shirts, hats, yoga pants, hooded sweatshirts, thongs, camisoles and glassware.

Imperial Palace Las Vegas Announces Opening of Ginseng BBQ, Coming in June 2009 Authentic Korean barbeque restaurant comes to the center-Strip property

Imperial Palace Las Vegas will soon be home to the latest location of Ginseng BBQ, one of Las Vegas’ most notable traditional Korean barbeque restaurants. Owned and operated by Mr. In Chun Lee, Ginseng BBQ is set to open within the dining promenade located on the property’s fifth floor, and will feature unique table-side service and traditional Korean cuisine.

Cinco de Mayo Starts First at the Rio All-Suite Hotel & Casino Tex-Mex fest features a diverse line-up of popular performers beginning May 1

Some of the most popular Tejano bands in the world will converge at the Rio All-Suite Hotel & Casino to kick-off the weekend leading up to Cinco de Mayo. Beginning May 1, a Tex-Mex festival at the Rio Pavilion will celebrate a range of folk and popular regional music and feature well-known groups such as Little Joe y La Familia, Charlie Rich, Jr. and Flaco Jimenez. David Lee Garza y Los Musicales, Roberto Pulido y Los Clasicos, Chente Barrera, Tobias Rene and Gabe Nieto & Jalapeno Express will kick-off the festival on Friday, May 1 at 8 p.m. and Little Joy y La Familia, Flanco Jimenez, Augie Meyers, Charlie Rich Jr. and Ruben Ramos & The Mexican Revolution will wrap-up the festival on Saturday, May 2 at 8 p.m.

Las Vegas Meetings by Harrah�s Entertainment Streamlines Catering and Group Dining Reservations for Seven Las Vegas Properties

LAS VEGAS – April 2, 2009 – Las Vegas Meetings by Harrah’s Entertainment announced today a new streamlined process for catered event and group dining reservations across its seven properties. The Catering and Restaurant Sales team allows those planning business or social events to make one call and speak to one person to book group dining functions at Bally’s Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah’s Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino. The new team will work with clients to help them sort through over 50 restaurant and nightclub options – including Risque Nightclub at Paris Las Vegas, Mesa Grill and PURE at Caesars Palace, and Café Martorano and VooDoo Steak & Lounge at the Rio All-Suite Hotel & Casino – as well as private banquet facilities across all seven properties to find the right spot for all types of food and beverage functions. “We offer a wide range of group dining experiences across our properties, and we needed a way to show those planning food and beverage events not just what we could offer but how we could meet their specific needs on an individual level,” said Michael Massari, vice president of meeting sales and operations for Las Vegas Meetings by Harrah’s Entertainment. “This new team will make it really easy for our customers. Whether the client is a meeting planner looking to integrate an alternative venue into a complex, multi-day program, or a couple planning their dream wedding reception, I can’t imagine that anyone else can offer such easy access to as wide an array of venues and options.” “When someone calls us, they may not know exactly what they want. We work with them to uncover their needs and suggest the most suitable option, whether that is a restaurant or a banquet facility,” said Michele Polci, director of catering and restaurant sales. “Before we developed the new sales team, each property – and in some cases each venue – had a different person to work with, and you had to call each one individually. Now, you can make one phone call and gather information and book your event at any of them.” Since 2005, Las Vegas Meetings by Harrah’s Entertainment has worked hard to give meeting and event planners a new level of access, flexibility and convenience in offering their guests a unique and diverse Las Vegas experience. Revolutionary new opportunities were created for planners to not only mix and match different meeting venues across seven properties, but also alternative venues such as restaurants and lounges, while still enjoying the ease of one contact, one contract and one food and beverage minimum. This lack of restriction is unparalleled in and out of the Las Vegas market, and continues to give the company’s customers true freedom of choice to leverage their spending at an extensive variety of venues. “This new structure is extremely convenient for planners and is just another way that Las Vegas Meetings by Harrah’s Entertainment gives us options and flexibility,” said Susan E. Sala, Certified Meeting Planner, Distinctive Meetings Group. “Now, I can call one person and book all our dining needs at two properties or seven properties, depending on what experience I want to provide for my attendees.” The 20-person sales team specializes in social, corporate and local group dining options. For more information on Harrah’s Entertainment Catering and Restaurant Sales, call 702-967-4000.

Las Vegas Meetings by Harrah�s Entertainment Presents $80,000 Check to the Diabetes Research Institute During 24th Annual Labor of Love Golf Tournament in Miami Contribution brings company donations to the organization to over $700,000

LAS VEGAS – March 30, 2009 –Las Vegas Meetings by Harrah’s Entertainment recently presented the Diabetes Research Institute with a check for $80,801 at the 24th Annual Labor of Love Golf Tournament, held in Miami on February 28. The contribution was the largest single donation the company has made to the organization in the 15 years that it has been supporting the event. The Labor of Love Golf Tournament brings together labor movement leaders and sponsors from a variety of industries to participate in a golf tournament and awards reception to raise money for diabetes research. Since 1994, Harrah’s Entertainment has contributed nearly $700,000 to the Diabetes Research Institute at the event, donating one dollar for every room night booked by AFL-CIO union businesses across its seven Las Vegas properties, including Bally’s Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah’s Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino. “Giving back has always been a hallmark of our business, and it is more important now than ever,” said Michael Massari, vice president of meetings sales and operations for Las Vegas Meetings by Harrah’s Entertainment. “We really value our partnership with AFL-CIO and union labor, and this is one way for us to be a good partner to them while also supporting a worthy cause.” The relationship between the Diabetes Research Institute and organized labor began in 1984, and the first annual Labor of Love tournament was held in 1986 as a way to increase donations to the research organization and support their quest to find a cure. This year’s tournament welcomed 144 participants and raised $212,000 for diabetes research. Labor of Love is one of over 50 fundraising events held throughout the year that benefits the Diabetes Research Institute.

Las Vegas Meetings by Harrah�s Entertainment Announces Scott Wilson as Director of Sales � Midwest Region

LAS VEGAS – March 16, 2009 – Las Vegas Meetings by Harrah’s Entertainment is proud to announce the recent hire of Scott Wilson as director of sales for the Midwest region. In this position, Wilson is responsible for the Midwest incentive group and sales efforts for all seven of Las Vegas Meetings by Harrah’s Entertainment’s Las Vegas properties including Bally’s Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah’s Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino. “Scott is a great addition to our sales team. Already he has brought us innovative new ideas and a fresh perspective,” said Jordan Clark, vice president of sales for Harrah’s Entertainment. “Scott’s leadership and experience is proving to be a valuable asset to our business, and he will undoubtedly play an important role in our future success.” Wilson is a hospitality veteran with more than 28 years of experience. Prior to joining Harrah’s Entertainment, Wilson held senior sales and marketing positions within Best Western International, Pyramid Hotel Group, Starwood Hotels and Resorts, Hyatt Hotels, and Intercontinental Hotels. Wilson is an alumnus of Michigan State University where he majored in finance.

Owner, Director and Creative Force �ND� announces the launch of �ND�s Fuego � The Evolution of Nightlife� at Rio All-Suite Hotel & Casino Nightlife and High-Tech Theatrics Fuse to Create the Ultimate Club Experience

LAS VEGAS – Jan. 26, 2009 – “ND’s Fuego - The Evolution of Nightlife” debuts a multi-faceted club experience beginning Feb.12 at the Rio All-Suite Hotel & Casino. Combining the elements of an interactive production along with live performances, “ND’s Fuego” will introduce an exciting and unique evolution of nightlife to Las Vegas. The Latin-themed nightclub provides a total sensory experience with state-of-the-art technology and integrated performances by talented dancers and singers backed by live music. Interludes with surreal characters, elaborate costumes, high-tech digital imaging and guest performances from world-renowned DJs make “ND’s Fuego” a premier nightlife destination. “Fuego means Fire and it stands for the passion in all of us,” said ND, owner/director and creative force of ND’s Fuego. “The club will manifest this passion with hot Latin Rhythms and will create the next generation of Nightlife in Las Vegas. It will truly be an ‘Evolution of Nightlife’.” The venue will accommodate up to 1000 guests and will feature some of the biggest names in the music industry. On Feb. 12, Latin Salsa sensations Gilberto Santa Rosa & Victor Manuel will perform an exclusive engagement as part of their current tour “Gilberto Santa Rosa & Victor Manuel Show, La Historia Continua.” “ND’s Fuego will complement the high-energy and uninhibited environment of the Rio, said Marilyn Winn, president of Rio, Paris and Bally’s Las Vegas. “The concept fuses both entertainment and nightlife, offering an ever-changing club experience that will appeal to anyone looking to spend a memorable night in Las Vegas.” Tickets are on sale now at the Rio box office or by calling (702) 777-7776 or (888) 746-7784. For additional club information and a schedule of events, visit www.ndsfuego.com. Club hours are Thursday thru Sunday beginning at 10 p.m. VIP Table Reservations are available by calling (702) 339-4939.