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Feb 9th, 2012
New Trump Hotel Collection Lifestyle Website and National Ad Campaign Encourage Guests to 'Live the Life'
For Immediate Release:
Powerful Imagery of a Life Without Compromise, in the Trump Family Tradition

NEW YORK – Feb. 7, 2012 – TRUMP HOTEL COLLECTION™ has launched a fresh, new lifestyle website and national advertising campaign that promote living without compromise – inviting guests to seize opportunities in travel and life in the Trump family tradition. Created in conjunction with Kansas City, Mo.-based marketing-communications dynamo MMGY Global, the new www.TrumpHotelCollection.com unites all brand properties in a single, cutting-edge site for a seamless guest experience and, together with the ad campaign, conveys the brand essence to “live the life.”

“As ‘the next generation of luxury hospitality,’ TRUMP HOTEL COLLECTION has always been about much more than an exceptional location or the bricks and mortar of our hotels,” explained Jim Petrus, chief operating officer of TRUMP HOTEL COLLECTION. “The Trump brand represents a lifestyle that invites you to do more, experience more and live life without limits or compromise. The new website and campaign capture the essence of our brand in a way that is sure to resonate with those who seek exceptional comforts, the finer touches and extraordinary experiences.

Sleek, sophisticated and simple to navigate, TRUMP HOTEL COLLECTION’s new lifestyle website ushers in several new technologies that set it apart from other hotel sites. Among its notable features:
  • Access to the brand’s signature Trump Attaché service via live chat and click-to-call features integrated throughout the site
  • Stunning lifestyle photography from the new national advertising campaign that creates a powerful portrayal of the guest experience, rather than focusing on the hotel’s physical features, and better illustrates TRUMP HOTEL COLLECTION as a lifestyle brand
  • A design that allows each property to showcase its unique identity – one of the cornerstones of the TRUMP HOTEL COLLECTION experience – within the context of the brand
  • Greater ease in booking: The ability to book across the entire site, including direct links to the booking engine from subpages, and a booking widget that is consistent throughout the site
  • An updated look that more directly relates the passion, glamour, inspiration, originality and uncompromising nature of the brand

The new national advertising campaign, also conceived and executed by MMGY Global, supports the lifestyle positioning through a series of ads that exhort guests to “own” the destination – whether Waikiki, Chicago, or any of the other TRUMP HOTEL COLLECTION locations – as they “live the life” afforded them as a Trump hotel guest. Shot by award-winning photographer Andy Anderson, the campaign is appearing in high-end travel and lifestyle print and online publications, including Travel + Leisure, Condé Nast Traveler, The Wall Street Journal, Robb Report and ForbesLife.
About the Company:
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, and the newly opened Trump International Hotel & Tower Toronto®. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.
Middleton & Gendron Inc.
(212) 284-9942
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