Planning a meeting in Las Vegas or attending a convention in Las Vegas and having to organize satellite events?
| Staying Connected with Mobile Communication |
Your registered event attendees can be like moving targets. Once initial contact has been made it can be difficult to keep them abreast of all that is happening onsite or aware of any changes to the agenda. With most events of even medium scale, it can be unreasonable to have the time or resources to personally inform guests of upcoming session adjustments or any other pertinent information. This is where pre-collected data and technology come together to give meetings planners a viable option for real-time communication in the form of text messaging.
As the fastest growing communication medium available, text messaging is not just for the younger generation. In fact, there are over four billion text messages sent everyday and one of the fastest growing groups of texters are the 50 and older demographic. The reason is because it is easy and convenient; two things that every meeting planner seeks to incorporate into all aspects of an event. Unlike emails, attendees are more likely to check their mobile devices when text messages come across.
Research shows that 90 percent of text messages are read versus 20 percent of emails. Thus, it can be valuable to collect cell phone numbers while registering attendees. Conference and convention management services can then be hired to handle the transmission of text messages for a minimal cost. To cut or eliminate costs all together, some companies will trade their services for advertising space at your event. At the end of the event, you can judge for yourself how effect mobile communication was and ask the companies to provide you with statistics on the messages, like how many were delivered successfully and how long it took to be read.
As the fastest growing communication medium available, text messaging is not just for the younger generation. In fact, there are over four billion text messages sent everyday and one of the fastest growing groups of texters are the 50 and older demographic. The reason is because it is easy and convenient; two things that every meeting planner seeks to incorporate into all aspects of an event. Unlike emails, attendees are more likely to check their mobile devices when text messages come across.
Research shows that 90 percent of text messages are read versus 20 percent of emails. Thus, it can be valuable to collect cell phone numbers while registering attendees. Conference and convention management services can then be hired to handle the transmission of text messages for a minimal cost. To cut or eliminate costs all together, some companies will trade their services for advertising space at your event. At the end of the event, you can judge for yourself how effect mobile communication was and ask the companies to provide you with statistics on the messages, like how many were delivered successfully and how long it took to be read.
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If accepted, your submission will be edited for length and clarity. There is no monetary payment if your item is used; instead, you can publicize yourself through a five-line biography with your contact information that will appear at the end of the article.
Send submissions to
editorial@MeetingPlannerResources.org. We will contact you if your submission is chosen.