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May 3rd, 2011
10 CHEFS, 4 BUTCHERS, 14 PIGS: THE COSMOPOLITAN OF LAS VEGAS PLAYS HOST TO ALL-STAR COCHON 555 EVENT ON JULY 24
For Immediate Release:
Cochon Adds an Exclusive ‘Best of’ Event to the 2011 Lineup

Las Vegas, NV/Atlanta, GA (May 3, 2011) – On July 24, The Cosmopolitan of Las Vegas and Cochon 555, a national culinary competition promoting heritage breed pigs, will launch All-Star Cochon, a new pork-filled Las Vegas event. The event will feature winners from previous years including ten leading chefs and three star butchers who will each cook with 14 different heritage breed pigs this summer.

“We are delighted to host the first Cochon 555 All-Star event and look forward to welcoming this talented line up of chefs to Las Vegas this summer,” says The Cosmopolitan of Las Vegas CEO John Unwin. “Our food and beverage program is an integral part of The Cosmopolitan experience, so this partnership is ideal for us.”

The ten chefs – past winners and fan favorites – will work together to prepare a ‘snout-to-tail’ menu from heritage breed pigs sourced in their local markets and then flown to Las Vegas for this ultimate pork tasting.

Participating chefs and butchers include Joshua Applestone of Fleisher’s Meats (NY), Mary Dumont of Harvest (Boston), Duskie Estes & John Stewart of Zazu (Sonoma), Ryan Farr of 4505 Meats (SF), Devin Knell of French Laundry (Napa), Mark Ladner of Del Posto (NYC), Amelia Posada and Erika Nakamura of Lindy & Grundy (LA), Michael Sullivan of Blackberry Farm (Walland, TN), John Sundstrom of Lark (Seattle), the 2010 "King of Porc" David Varley of Michael Mina (San Francisco) and the 2011 Grand Cochon winner to be chosen at the Food & Wine Classic in Aspen. More chefs, butchers and special guests to be announced.

In addition to pig every way, guests will be treated to side by side butchery demonstrations, cured meats, reserve wine tasting, craft brews and specially paired artisan cocktails.

All-Star Cochon is the first new event added in the three-year-old competition series and the first time that Cochon will be in Las Vegas.

“Through this three-year-long friendly competition and tasting tour, we have been championing family farms raising heritage breed pigs and connecting them with passionate, supportive chefs,” says event founder and Taste Network principal Brady Lowe. “We are excited to extend the tour into Las Vegas, it’s the ultimate place to celebrate the flavor benefits of heritage breed pigs.”

Tickets for All-Star Cochon start at $150 per person for general admission and are available at www.cochon555.com or www.cosmopolitanlasvegas.com. VIP tickets for $200 include a private tasting of reserve wines, artisan cheese, oysters and caviar. To see upcoming announcements about the final chef line-ups, visit the website, the Facebook page, or look for updates at twitter.com/cochon555.

About the Company:
About The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas is a unique luxury resort offering a decidedly different perspective, situated in the heart of The Strip. The resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized, residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan’s luxurious resort amenities include a 100,000-square-foot casino; Sahra Spa & Hammam; three unique pool experiences at The Pool District; Marquee Nightclub & Dayclub at The Cosmopolitan, a multi-level integrated nightclub; and 150,000 square feet of state-of-the-art convention and meeting space. An eclectic lineup of new-to-market retailers include AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, Droog, Molly Brown's Swimwear, Retrospecs & Co, Skins 6|2 Cosmetics and STITCHED. Signature restaurants include Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.

For more information visit: www.cosmopolitanlasvegas.com

Follow us on Twitter at www.twitter.com/cosmopolitan_lv

Find us on Facebook at: www.facebook.com/thecosmopolitan

About COCHON:
COCHON is a national tour launched by Taste Network in 2009 and takes place in 13 major markets in the US annually. Every January, COCHON 555 embarks on a 10-city tasting tour and culinary competition where 50 chefs are selected to prepare a ‘snout -to-tail’ menu created from heritage breed pigs. The 10 winners of each regional event are flown to Aspen for the Food & Wine Classic in Aspen for the final competition, Grand Cochon. The touring event was created by Brady Lowe in response to the lack of consumer education around heritage breeds. For more details about the events, visit www.cochon555.com or follow @cochon555 on twitter.

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